2019 was an innovative year for blockchain. Numerous fashion entities, from the luxury giants LVMH, to Kering and online marketplace, Zalando make efforts to implement new initiatives such as, fiber traceability programs and authentication programs - all with the help of blockchain technology.
The Sourcing Journal did a recent recap of all the most notable blockchain moves in fashion, luxury and logistics and retraced was featured! Specifically, our achievement as being named the top startup for digitalization by the National German Sustainability Award Committee. A great start for the retraced team, and our partner client partner brands looking to contribute towards a "more honest, and more socially responsible fashion industry"
Transparency - A/B test proves it impacts buying behavior
In an A/B test, retraced evaluated the impact of its transparency of 15.000 visitors. The test indicates a conversion uplift of 19.5% when the transparency widget is shown.Transparency
Top 9 Best Use in Communication
In this article, we explore 9 brands who excel at transparency through communicating their sustainability efforts.Transparency
Case Study: Jyoti - Fair Works
A case study featuring fair fashion label Jyoti - Fair Works from Berlin, Germany, offering more transparency for their supply chain with retraced's solutionCase Studies