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Reliable, Consumer-Conscious Solution to
Create a Competitive Business Advantage

Retraced offers Transparency as a Service, allowing for fashion brands to gain strategic supply chain insights while sharing their story with consumers

Track & Trace

retraced enables brands to create traceable digital tags for each product. This provides real-time tracking and feedback to increase supply chain visibility
The increased clarity of the production process helps management mitigate against supply chain disruption and aids with contingency planning
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Transparent Insights

Reliable supply chain transparency means that brands can verify information on the materials used in producing their products, the working conditions involved, as well as the implications for the environment.
These key insights help brands monitor and maintain the values they care about.

Supplier Verification

With the help of Blockchain Technology, brands can authenticate the claims and certificates of their downstream suppliers.
This improves supplier communication, and ensures that the brand’s ethics match their consumer’s values, creating a sustainable relationship of trust and reliability.
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How It Works

retraced uses Hyperledger Fabric, a permission-based blockchain, to save the supply chain data that is controlled and managed by the retraced platform and the brand platform

BENEFITS

COMMUNICATION

Retraced streamlines communication channels within the supply chain, improves communication and understanding between the participants and offers the brand a real time overview how far the different purchase orders are processed.

QUALITY CONTROL

Retraced offers a great tool for quality management, as faulty products can be traced back to where the problem has occurred. With this, the right companies and employees can be held responsible. This serves as the basis to continuously improve the supply chain quality by addressing the right people with trainings and workshops.

MARKETING

Retraced creates a new customer touch point after the actual purchase. This new communication channel helps to keep in touch with the customer and to provide him or her with more product and supply chain insights.

EDUCATION

Through this new communication channel, end-consumers get a deeper understanding of the product and a more emotional connection to it, as they will be able to see the companies, and partly even the people behind the product.

TRUST

The end-consumer gets the proof that the brand’s claims of certain manufacturing standards are true or that the product is in line with their own sustainability and fairness standards.

LOYALTY

Retraced increases the consumer trust in the brand and, thereby, greater customer loyalty and customer retention resulting in direct financial benefits for the brand.

DIGITAL

Retraced offers the opportunity to rebrand a company from a mere fashion brand, to a modern, digitalized and fair fashion brand with strong differentiation potential by helping brands to offer a unique shopping experience for their customers.

OUTREACH

The front-end application, as a platform, offers brands to showcase their products and work ethics to the retraced user community.

Need a Solution for your
Supply Chain Transparency?