Brand trust empowered by transparency
Create a competitive advantage with trust and brand transparency
Differentiate by connecting your supply chains with your customers through a unique shopping experience
“The sustainable footwear brand Cano saw a 19.46% conversion increase in an A/B testing on their website with the retraced transparency plugin.”
PAULA segura / E-COMMERCE & marketing
Differentiate with trustworthy green marketing
Now, more then ever, it's important to stand out.
The fashion market is highly competitive and trends show that your customers are getting more selective on which brands they support with their wallets
87% of customers want to support brands that care about a positive impact on planet and people. Sharing your commitment to promote more honest, and more socially responsible supply chains go a long way in creating trust.
Communicating Brand transparency with retraced
A marketing tool to inform your consumers and engage them with your product stories
Insightful Product Journey
Create trust by interactively communicating the journey behind your customers' favorite fashion items.
Transparent Brand Values
Share your committed efforts regarding social and environmental responsibility via QR Codes and your product page to increase customer loyalty.
Increased Conversion Rate
Empower your decision-makers with insights on your strategy, and drive conversions around your transparency.
Why our clients use retraced
“Incorporating retraced's technology into our website will provide those key details and will arm our customers with even more information about the purchase decision they have made.”
Jordan Nodarse, Founder / Creative Director
BOYISH
Sustainable women's denim brand with a commitment to leaving as little impact on the earth as possible.
Want to learn more about brand transparency & communication?
Power of Transparency - Marketing Perspective
Supply chain transparency has been a buzzword in the fashion industry in recent years. It’s a term that is often used as the new growth-driver as well as the solution to solve all existing issues in the industry. This new blog series…
Transparency - A/B test proves it impacts buying behavior
In an A/B test, retraced evaluated the impact of its transparency of 15.000 visitors. The test indicates a conversion uplift of 19.5% when the transparency widget is shown.
Top 9 Best Use in Communication
In this article, we explore 9 brands who excel at transparency through communicating their sustainability efforts.