Let your products tell their story

The Global Fashion Industry is Cloaked in Mistrust and Uncertainty

Little is known about how our favorite clothing items are made, under what labor conditions, which raw materials are used, and how the process is affecting our planet.
Events such as the 2013 Rana Plaza tragedy, and the COVID-19 global pandemic further highlight the lack of transparency, responsibilities, and unchecked production processes.

We want to change that! We envision a world where customers can make informed purchasing decisions, and promote a fairer, more honest and more socially responsible fashion industry.

user interface in retraced consumer application showing traced fashion supply chain with locations of all production processes on map

Bring Transparency to You and Your Customers

We are a blockchain-powered transparency platform that allows fashion brands to unlock relevant supply chain information and share their verified sustainability and ethical efforts with consumers.

Book Your Demo for Free

user interface web application showing supply chain tracing overview

Trace Your Supply Chain. Communicate Your Sustainability.

We help fashion brands to build consumer trust by offering an innovative tool to transparently collect, trace, and analyze supply chain data, and then communicate your sustainability efforts.

See FeaturesorBook Your Demo Now

Key Benefits

Powerful tool to manage sustainability efforts & proofs

Unique differentiator & revenue driver through new shopping experience

Increased consumer trust & loyalty through transparency

We Reconnect Consumers to Brands

Connect your sustainable practices with the values your customers care about. With retraced, sharing a brand's story and product insights only takes a click or a scan. We work with [Oracle](https://www.oracle.com/customers/retraced.html)'s robust technical infrastructure to make transparency easy and simple - yet unique for each of your products.

Check out the video below to see retraced's positive impact for CANO:

Brands We Work with

Why Brands Use retraced

ARMEDANGELS (Germany)
Fair-fashion market innovator specializes in contemporary apparel & accessories
Lavinia Muth, Corporate Responsibility Manager
“We are at the cross road of a sustainable paradox. Everybody is talking about sustainability & transparency, but nobody really follows a clear path. We at ARMEDANGELS have Nothing to Hide! since 2007 and we believe that transparency is here to stay. Our aim is to become even more transparent to our customers and to give them even more insight into our supply chains and the numerous activities we undertake – from our own ARMEDANGELS Organic Cotton Cooperative in India to the knitters and sewers in Portugal. Cooperating with RETRACED and not only showing off transparency, but also real-time traceability of single products will be a gamechanger.”
DAWN DENIM (Germany/Vietnam)
Fair fashion brand that produces their clothes in highest scored Fair Wear Factory in the world.
Marian von Rappard, Owner
“We team up with retraced for 2 most important reasons:
1. No hustle to onboard suppliers: Retraced has an incredible platform, on which we can directly engage our suppliers to share their information, and easily trace all the purchase orders from different tiers.
2. Great visual communication with our consumers: On each and every style, the consumers can discover the supply chain and all the people involved in the process of making the product they like. They’re able to make the informed decision on their purchase.
We believe transparency is the first step to transform the industry. We must join forces with suppliers and consumers to achieve more – and retraced is the right tool to bridge the two forces.”
Lespirant (Germany)
Innovatively-designed undershirt apparel company
Laurent Tran, Founder
“In a world where sustainability and fair trade are after-thoughts, we at LESPIRANT do not want to build our brand on the back of cheap and exploited labor in unsafe working conditions. We trust consumers will value a product ethically made in a supply chain where no one got screwed or exploited. Maintaining fair-trade and sustainable business practices is an on-going journey, and we partnered with retraced to help make that journey more transparent.”
CircleStances – Fair. Fashion. (Germany)
Casual clothing with eyecatcher prints – made with respect for workers and nature in beautiful turkey
Kristen Hedwig-Rondot, Cofounder/ Design & Marketing
“Transparency is the key to a sustainable and fair fashion economy. By putting all our cards on the table, we want to value the work and the natural resources that were put into our products. And give our customers the chance to build up a real relationship with their clothes. Together with retraced we hope that we can set new standards and a good example of how sustainable, respectful and transparent fashion can be.”
Jyoti - Fair Works
Artisanal crafted clothing & accessories made by empowered seamstresses from India
Germany / India
“Value chain transparency has always been one of Jyoti - Fair Work’s main principles as we believe it is the basis for a fair, sustainable and honest economy. With retraced our individual efforts in this direction become part of a bigger movement which has the potential to set new standards and maybe one day force even bigger players to take responsibility for their value chains and the people involved.”
CANO Clothing Company
Ethically-made, handcrafted huaraches, boots & jewelry from Mexico
Germany / Mexico
“Our goal with CANO has always been to connect our great products, the skilled people that make them, and our amazing customers in a cool and interesting way. With retraced we wanted to create a new touchpoint for our customers; one that focuses on the information and values that they care about.”